Karolina Puente, CEO of the global advertising agency Mr. Fox and a two-time Guinness World Record holder, has emerged as one of the most influential figures in the modernization of Latin American marketing. Her vision of integrating artificial intelligence into advertising strategies has positioned her as an innovative leader in the region, garnering attention from Forbes Latam, where she was recently featured in an exclusive interview.
Mr. Fox has set a benchmark in digital advertising, achieving a 33% increase in campaign efficiency compared to traditional methods. With over 10 years in the corporate world, Karolina has gained a deep understanding of the innovations the market needs, enabling her to implement these cutting-edge tools at Mr. Fox. By integrating technology with human creativity, she has developed innovative solutions that stand out in a saturated market, attracting both local and international clients, including Coca-Cola and Hawaiian Tropic.
With a track record of advising over 100 leading companies, Karolina has transformed how markets are segmented and analyzed in Latin America. Using proprietary algorithms and big data, her team analyzes consumer behaviors and preferences with unprecedented precision, creating ultra-targeted audience profiles. This allows Mr. Fox to design campaigns that resonate deeply with target audiences, maximizing return on investment and improving client outcomes. “Technology is not just for optimizing processes; it opens doors to new marketing possibilities,” Karolina asserts, emphasizing her commitment to tech-driven innovation.
Karolina’s emphasis on authenticity sets Mr. Fox apart in the industry. Rather than striving for artificial differentiation, she focuses on letting the agency’s results speak for themselves. This approach has attracted clients seeking genuine, effective solutions. “True differentiation happens when your achievements are unique and inimitable,” she notes, highlighting her commitment to results-driven performance.
With a vision to open a new branch each year, Mr. Fox continues to expand its global reach while maintaining the personalized attention that defines its success. Beyond her work with the agency, Karolina is a recognized international speaker, sharing insights on digital marketing and technological innovation. Through her lectures and workshops, she inspires others to embrace authenticity and resilience in business.
In addition to her role as CEO and Guinness World Record holder, Karolina has become an inspiration for women and leaders across Latin America. Her approach has bridged Latin American markets with those in the rest of the world, positioning Mr. Fox as a key player in the future of advertising.
